Running one household is expensive. Running two requires a plan.
Kini gives brothers, sisters and cousins one shared picture of an ageing parent's care: what she needs, what's happening, who's handling what, and how it's being paid for. Whether you live down the road or overseas.
Built in South Africa, alongside the families it serves.
Caring for Mom
- CoveredGroceries
- CoveredMedication
- CoveredElectricity
- CoveredHome and living
- ReadyEmergency support
Next contribution in 10 days
Why is planning for ageing parents so hard?
We plan for weddings, children and homes. When it comes to our parents getting older, most families don't have a plan until there's a crisis. Usually it's not that nobody wants to help. It's that nobody knows who is doing what.
Support ends up spread across WhatsApp messages, bank transfers, spreadsheets and guesswork.
- Who will take Mom to her appointments?
- Who pays for medication every month?
- Does everyone contribute equally?
- What if one sibling lives overseas?
- Who checks in when she starts feeling lonely?
See. Share. Care.
Kini turns the invisible work of looking after a parent into something the whole family can see, share and plan for.
Map Mom's care
Her health, medication, appointments and daily updates, in one shared place instead of scattered WhatsApp chats.
Bring the family in
Invite siblings and relatives, wherever they live. Everyone helps in their own way, and everyone sees the same picture.
Share the costs fairly
List what she needs each month and see each need marked as covered as the family contributes.
Be ready for the unexpected
Spot the gaps early and build an emergency fund together, so a crisis doesn't land on one person.
Built by daughters who've been there
Rudo Mudzingwa and Sisi Nxumalo started Kini after feeling both the pride of supporting family and the frustration of doing it through scattered messages, transfers and spreadsheets. The problem, they found, isn't willingness to help. It's coordination.
Money, with meaning.
From the Kini Journal
Read all articles- Edition 4 · 14 October 2026
The Two Steps Back
Just because you've built something good doesn't mean it's what your customers need first.
Read the article - Edition 3 · 14 September 2026
From Building to Testing
Speed can get you started, but understanding is what helps you build well.
Read the article - Edition 2 · 12 August 2026
The Deeper We Go
The deeper we go, the deeper our understanding becomes. Money is only one part of the story.
Read the article
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